Content:
Strategy, Creation, and Management
A user-centered design approach to content
Realm
Professional
Companies
Amazon.com, Microsoft, Allovus,
Accenture/Projectline
Years
2002-2025
Skills:
Content Strategy, Content Creation, Content Design, Content Management
Description:
Expertise in the Full Content Lifecycle
I bring extensive experience managing every phase of the content lifecycle—strategy, creation, design, and management. My approach begins with a deep dive into audience needs, business objectives, and market trends, ensuring that every initiative is grounded in data and aligned with organizational goals.
Content Strategy: Developed data-driven content strategies for Microsoft and Allovus, driving measurable increases in engagement and conversions.
Cross-Functional Alignment: Collaborated with marketing, design, and development teams to ensure content aligned with brand voice and audience expectations.
Content Creation Across Formats
From engaging blog posts to dynamic multimedia assets, I specialize in creating content that resonates. I tailor messaging to fit the medium, audience, and objectives, ensuring each piece delivers value and impact.
Written Content: Blog posts, white papers, and email campaigns designed to inform and convert.
Multimedia Assets: Videos, infographics, and eBooks, used in persona-driven customer journeys, that enhance storytelling and visual appeal.
Brand Narratives: Built cohesive brand stories for Microsoft Azure, strengthening audience connections and boosting brand awareness.
Design-Driven Content
I pair strong storytelling with design principles to create visually compelling, accessible content. My understanding of UX/UI ensures every piece is optimized for user experience, driving higher engagement.
Responsive Design: Ensured content rendered seamlessly across devices for multiple Microsoft and Allovus campaigns.
Accessibility: Integrated ADA-compliant features into web and multimedia content, broadening reach and usability.
Content Management Expertise
I’m proficient in a variety of CMS platforms, using them to streamline publishing, enforce governance, and optimize performance. My experience includes building workflows, integrating SEO best practices, and managing large-scale content libraries.
WordPress: Developed and maintained websites, improving site traffic and usability.
Large-scale Migrations: Led the migration of the Microsoft Store Online off of Digital River to a newly-built proprietary CMS, enhancing scalability and user experience.
Creativity Meets Analytics
By combining creativity with analytical insight, I consistently deliver content that informs, engages, and inspires. My ability to measure and iterate on performance ensures continuous improvement.
Increased Engagement: Boosted web traffic by 10% for Microsoft Commercial Cloud content strategies.
Enhanced Conversions: Improved lead generation by 21% through optimized content strategies for the Allovus AI Roadmap initiative.
Brand Growth: Helped Microsoft Azure achieve a cohesive brand voice, improving customer retention and loyalty.
By blending storytelling, strategic thinking, and technical expertise, I drive content initiatives that deliver measurable results while building meaningful connections with audiences.